The platform is rolling out a updated setting that allows them to reduce the quantity of artificial intelligence-produced content appearing in their timelines. This step comes as the company revealed that it now features more than 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale release. This development coincides with a rise in AI-generated material, fueled by new content generation software.
AI Proliferation Online
It has been noted that almost one in 10 of the fastest-growing video streams on a competing service only show clips produced artificially. A large amount of this material is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is typically nonsensical or bizarre.
“We know from our community that many people like content produced via AI tools, from AI artwork to informative clips, and we want to give people the ability to adjust the amount of that, according to their own choices,” stated a company executive.
Scale of AI Content
The service announced that there are currently over a billion videos on its service labeled as made with AI. In total, more than 100 million media items are added to the app every day, making AI content a relatively small part of its total content library.
Customizing Your Feed
Users will be in a position to reduce or increase the amount of AI-generated videos they see by opening the content preference setting in the platform and picking “AI-generated content”. Additional categories that can already be adjusted under the setting include current affairs, style, beauty, and movement.
Platform Guidelines
Its rules require creators to tag convincing AI-made content, and it forbids dangerous deepfakes of public figures or crisis events. Any realistic AI video that is unmarked can be taken down under its terms of service.
In addition, the service will henceforth add an AI-generated watermark to content created with its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This measure is aimed to deter users from trying to bypass the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a $2 million educational fund for experts and organizations to create educational content about using AI responsibly. This program will support non-profit groups focused on training programming and robotics.
Moderation Strategy
The platform has justified its safety measures, following discussion over proposals to make redundant a large number of review team members in Britain. TikTok is set to cut hundreds of positions in its trust and safety team in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would continue to be important, but AI can protect employees by filtering out the most harmful content prior to it is viewed by people. The company reported a significant reduction in shocking and graphic content handled by human moderators over the past year due to the use of its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
